ICONIC® Government Capabilities Statement
Company Overview
Integrating Consistent Opportunity using Nostalgia Innovation and Cultivation® (ICONIC) d/b/a THE BRANDING ICON is a specialized branding consultancy founded in September 2024 and headquartered in Portsmouth, Virginia. As a premier innovation branding consultancy, I transform organizations through strategic branding, marketing, publicity, business development, and sales solutions engineered to resonate with target audiences and deliver measurable results.
Core Competencies
Strategic Brand Development
Comprehensive brand audits and identity development
Archetypal analysis and brand positioning
Visual identity and voice development
Cross-platform brand consistency implementation
Integrated Marketing Solutions
Multi-channel marketing strategy development
Content marketing and thought leadership cultivation
Digital presence optimization
Market research and competitive analysis
Communication & Public Relations
Strategic messaging and narrative development
Media relations and publicity campaigns
Crisis management and reputation protection
Stakeholder communication strategy
Business Growth Strategy
Brand-aligned business development planning
Sales process optimization
Customer journey mapping
Market opportunity identification and execution
Training & Implementation
Brand ambassador training
Internal team alignment with brand vision
Brand strategy implementation guidance
Performance metrics development and tracking
Past Performance & Future Planning
Key Achievements
Recognized in Inside Business Hampton Roads Top 40 Under 40 (2024)
Nominated for Small Business of the Year by Hampton Roads Chamber of Commerce
Finalist at ACHI Magazine Awards for leadership, innovation, and influence
Successfully launched the "Iconic Pulse" brand gear e-commerce platform
Graduate of Portsmouth Government Procurement Institute (2025)
Completed Portsmouth Lefcoe Business Leadership Program (2023)
Previous Client Industries
Professional services
Technology
Consumer goods
Healthcare
Public sector organizations
Growth Trajectory
Projected to achieve $250,000 in revenue by the end of 2025
Expanding team with key strategic hires in Q3-Q4 2025
Establishing dedicated Portsmouth office headquarters in Q4 2025
Targeting $500,000 in revenue for 2026
Developing additional service packages specifically for government and institutional clients
Company Differentiators
Proprietary Methodology
Our exclusive I.C.O.N.I.C. Prismatic Framework transforms organizations through six interconnected pillars:
Integrating: Deep Archetypal Analysis
Consistent: Narrative Coherence
Opportunity: Perceptual Mapping
Nostalgia: Sensory Integration
Innovation: Cultural Resonance
Cultivation: Measurable Attribution
Certified Expertise
45+ marketing strategies
75+ publicity tools and techniques
30+ branding strategies
Seamlessly integrated into our proprietary I.C.O.N.I.C.™ formula
Results-Driven Approach
Our comprehensive six-pillar methodology delivers:
Enhanced brand recognition and positioning
Increased stakeholder engagement
Improved public perception
Measurable return on brand investment
Long-term brand equity development
Leadership Expertise
Founded by Pamela Rosara Jones, a visionary brand strategist with over 20 years of experience working with organizations including MTV, SONY Columbia Records, WTVZ, and CBS.
Company Data
Legal Business Name: Integrating Consistent Opportunity using Nostalgia Innovation and Cultivation, LLC
DBA: THE BRANDING ICON
Founded: September 2024
Location: Portsmouth, Virginia
Business Type: Certified Small Women and Minority Owned Supplier (Virginia)
NAICS Codes:
91500 Communications And Media Related Services
91501 Advertising Agency Services
91502 Advertising (Notice Of Bid Solicitation)
91503 Advertising/Public Relations (Incl. Skywriting)
91522 Communications Marketing Services
91571 Newspaper And Publication Advertising
91800 Consulting Services
91807 Advertising Consulting
91820 Business Consulting, Small
91821 Business Consulting, Large
DUNS Number: 030302592
Contact Information:
Pamela Rosara Jones, Founder/CEO
info@thebrandingicon.com
757-805-8336
SWaM Certification :
